Strategies That Make a Difference

OTC & Consumer Products

NCI Consulting offers a portfolio of services to help clients identify, evaluate, and implement commercial growth strategies. Working collaboratively with our clients, we develop customized approaches to address their unique business challenges. Select examples of our services are described below.

New Markets and Product Platforms

We provide a range of services to help clients identify and assess new strategic opportunities, including:

  • Landscape and situation analyses (market definition, sizing, assessment)
  • White space/innovation opportunity identification and prioritization
  • Technology search and assessment
  • Commercial assessment and opportunity sizing

Growth Strategies

We combine strategic insight with tactical consumer marketing expertise to help clients unlock growth opportunities for existing brands. Services include:

  • Marketing and product innovation workshops
  • Differentiated claims identification
  • Messaging optimization
  • Pipeline planning and prioritization
  • Marketing strategy optimization (consumer, professional, other)
  • Decision-making and alignment facilitation/workshops

Rx to OTC Switch

For 25 years, we have been a leader in Rx-to-OTC switch assessment, planning and implementation.

Competitive Strategy

We are a leader in helping clients assess and address shifting competitive challenges. Services include:

  • Competitive landscape analysis
  • Threat and opportunity assessment
  • Differentiation and claims identification
  • Benchmarking
  • War games and competitive simulations

Scenario Planning

We help clients objectively anticipate and develop preparedness plans to address future uncertainties. Services include:

  • Scenario identification, development and assessment/modeling
  • Facilitating workshops for strategy development and contingency planning

Strategic Planning

We help clients develop and crystallize the vision and longer-term strategic plan for their businesses. Services include:

  • Landscape and situation analysis
  • Opportunity identification and evaluation including ideation and data-mining
  • Strategic prioritization and planning process optimization
  • Training programs, templates and frameworks
  • Decision-making and alignment workshops/facilitation