Strategies That Make a Difference

Business Unit Growth Opportunities


Major OTC oral healthcare unit was facing a short-term revenue gap which could not be closed with its current portfolio

Key Questions

  • What product opportunities should the business unit explore that can:
    • Be launched in 1-3 years
    • Fall in one of four high interest segments
    • Meet established revenue hurdles

Our Approach

  • Created a commercial and competitive landscape analysis
  • Conducted an extensive technology search—reviewed secondary sources, interviewed industry experts and key technology companies, and attended key professional meetings to identify and assess opportunities
  • Developed a matrix of decision criteria and assessed options against this matrix


  • 3 new products for Years 1-3
  • 4 big ideas for Years 3-6
  • 2 acquisition candidates

Client Feedback

"This delivered way beyond expectations in terms of opportunities identified and rigor of analysis and documentation."